It’s been over 25 years since the first laser tag facility opened in the U.S.
What was once considered a fad has developed into a worldwide phenomenon. Embracing evolving technology and innovation has been no problem for most laser tag equipment providers. Doing so has kept laser tag a relevant, profitable venture through the tech boom’s ups and downs.
A successful laser tag attraction can be found in several forms:
- Stand-alone laser tag business
- Part of a Family Entertainment Center (FEC)
- A traveling mobile unit
- Theme park attraction
- Replacement for low performing attractions
Each of these come with a laundry list of to-do items and a million questions for an operator.
Every year themed arena provider Creative Works, runs a program called LaserTAG360. This program is an educational event designed to help new and existing business operators worldwide learn to implement a successful laser tag business model. Creative Works builds some of the most intricate laser tag arenas and is a household name in the laser tag industry.
Creative Works President Armando Lanuti addresses the attendees. Credit, LaserTAG360
Focusing On Education
Each event, Creative Works brings in some of the top names in the industry. These guests deliver presentations on finance, operations, staffing, marketing, and operations through a true one of a kind experience. Each event is built with the business owner in mind. The attendees are presented with the opportunity to enjoy equipment demos, industry networking, and even site visits to local Family Entertainment Centers. The jam-packed schedule keeps you on your toes and fills up your notebooks
In Summary
These events are a great way to get a pulse on the laser tag community. It’s important to understand how progressive the themed attractions and laser tag industry really is. If you are a current or future laser tag business owner and have not attended a LaserTAG360 event, we would strongly recommend that you register! Keep in mind there are limited seats, so act quickly!