The combination of Karting and Laser Tag in Family Entertainment Centers is a well documented success story. The synergy between these two activities in a single venue offers an unparalleled experience for visitors of all ages. This article delves into the reasons why laser tag works seamlessly in Karting led FEC’s, creating an irresistible package for fun-seeking families and thrill enthusiasts alike.
Diverse Appeal
One of the primary reasons why laser tag and karting blend so well is their diverse appeal. These activities cater to a wide range of age groups and interests, making them suitable for families, groups of friends, corporate outings, and birthday parties.
Karting provides an adrenaline rush for those seeking speed and competition, while laser tag offers strategic gameplay and team camaraderie. This diversity ensures that an FEC featuring both attractions can attract a wider customer base and increase repeat visits. Where Karting may be perceived to be a premium priced experience, laser tag is more affordable and accessible appealing to a customer segment that would not have visted the venue otherwise. Invariably players of one attraction are drawn to the other increasing their stay and their spend at the center.
Physical and Mental Engagement
Karting and laser tag engage participants both physically and mentally. Karting demands quick reflexes, coordination, and decision-making on the track, while laser tag requires strategy, teamwork, and spatial awareness for navigating obstacles in a dimly lit arena. The combination of these activities provides a broad range of challenges that require skills and tactics, and ensure an immersive and captivating experience will be had.
Interactive and High-Tech Environment
Laser tag arenas boast sophisticated lighting, sound effects, and intricate mazes. These high-tech setups create an immersive atmosphere that amplifies the excitement of the game. When combined with the adrenaline-fueled world of Karting, the interactive and tech-savvy environment becomes a powerful draw for patrons seeking a dynamic and memorable outing. The synergy between these attractions elevates the overall sensory experience.
Complementary Timings
Karting and laser tag sessions can be synchronized to allow visitors to seamlessly transition between the two activities. While one group enjoys a high-speed karting race, another can engage in an exhilarating laser tag match. This synchronized scheduling ensures that the entertainment center maximizes customer flow and minimizes waiting times. This enhances the overall customer satisfaction and contributes to the positive reputation of the operator.
Combos and Offers
Karting and laser tag enable FECs to create unique packages and offers. These packages often include combinations of both activities along with food, beverages, and additional perks. Such offerings appeal to families, groups, and parties looking for all-inclusive entertainment options. The versatility of these packages not only drives revenue but also encourages repeat visits, fostering customer loyalty.
Return on Investment
A customer of ours recently told us how surprised and impressed he was by the results of adding a Laser Tag attraction to his Karting FEC. Not only did the laser tag revenue achieve a 5 month payback on the equipment and arena build – it also brought in more customers to the center overall which lifted karting revenue by over $260,000 per year. With Delta Strike laser tag revenues averaging $75k per month at Karting FEC’s in the US, there’s no better time to explore how you can grow the revenue at your venue.
Sharing the Podium
The marriage of laser tag and karting in family entertainment centers is a testament to the success of pairing complementary attractions. The diverse appeal, physical and mental engagement, high-tech environments, synchronized scheduling, and unique packages all contribute to the seamless integration of these activities. The result is an FEC experience that offers something for everyone, making it a go-to destination for memorable outings, celebrations, and quality family time. As long as the thrill of speed, competition, and strategy continue to captivate audiences, the combination of laser tag and karting will remain a winning formula in the world of family entertainment.
